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J is for Customer Journey…
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Golf Course Management Solutions Technology and Mobile Tee Times

J is for Customer Journey…

  J is for Customer Journey… August 13, 2017 This week we were struggling to for an idea to write about for the letter ‘J’, but thanks to a brain wave from friend of The Revenue Club, this blog is all about a golfer’s journey to booking a tee time. The journey a golfer takes to book a tee time has significantly changed over the past 15 years, primarily due to the internet and mobile phones. Although we have talked a lot about…

WSJ
Golf Course Management Solutions

The Debate Over Third-Party Tee- Time Services: Companies like GolfNow are worrying some in the industry

  If you browse through the tee-time listings at GolfNow.com, in most markets you’ll likely find some sensational bargains. At the Tanglewood Resort north of Dallas you could have booked an 18-hole round for your foursome at 1:28 p.m. Friday for $10 per person. The tee times immediately before and after 1:28 p.m. were offered at $36. At the Silverthorn Country Club north of Tampa, you could have booked an 8 a.m. tee time Friday for $15. The standard rate for…

pittsgaz
Golf Course Management Solutions

Digital Disillusion: Third party booking sites pose dilemma for local golf courses

  GERRY DULAC Pittsburgh Post-Gazette gdulac@post-gazette.com It hap­pened with ho­tels, air­line travel and even restau­rants. Now it is hap­pen­ing with golf courses. Con­sum­ers are dis­cov­er­ing that book­ing tee times, es­pe­cially at courses close to home, is get­ting eas­ier, cheaper and more con­ve­nient on­line, some­times find­ing deals that are down­right ri­dic­u­lous. Third-party tee time sell­ers such as GolfNow.com and TeeOff.com, which tip­toed onto the scene al­most a de­cade ago, have be­come such a dom­i­nat­ing pres­ence in the world of pub­lic golf…

PGA Article Online Tee times
Golf Course Management Solutions

Guidelines for Online Distribution of Tee Time Reservations

BY: PGA OF AMERICA The following guidelines have been adopted by the National Golf Course Owners Association and are endorsed by the PGA of America for consideration by golf course owners or managers (“Owners”) in regards to each Owner’s relationship with third party online booking agents or intermediaries (“Online Agents”) for tee time reservations (“Reservations”). 1. Open Marketplace. Non-exclusive contracts between Owners and Online Agents promote competition because they allow Owners to offer Reservations through multiple Online Agents. Where vendors…