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2015 PGA Fashion & Demo Experience Provided Ideal Environment to Build Business
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Additionally, buyers voted Golfler, provider of an on-course food, beverage & equipment purchase app, as the best new exhibitor among the more than 50 new companies participating in the 2015 event.
Michael Abramowitz, PGA of America/Media

2015 PGA Fashion & Demo Experience Provided Ideal Environment to Build Business

August 19, 2015

LAS VEGAS (Aug. 19, 2015) – Thousands of PGA Professionals, golf buyers and industry leaders from 48 U.S. states and 26 countries gathered in Las Vegas for the 2015 PGA Fashion & Demo Experience, Aug. 17-19, at the Cascata Golf Club and the Palazzo Ballroom of the Venetian Conference Center. They were able to preview the newest golf apparel and accessory collections, test the latest equipment and golf technology purchase new merchandise for next season, learn from industry experts and network with colleagues.

“When all is said and done, the Las Vegas PGA Show serves a great purpose —  and it’s fun,” noted PGA of America Vice President Paul Levy. “The PGA Fashion & Demo Experience is about much more than just buying your spring lines for next year. It’s about networking, building relationships, education and exchanging ideas.”

Pro-Pro Tournament

A full-field Pro-Pro Tournament, featuring a $20,000 purse, began the 2015 PGA Demo & Fashion Experience at Cascata Golf Club on Aug. 17 and finished with an exciting three-team, four-hole playoff. PGA Professionals Brandon Rogers of Desert Forest Golf Club and Nigel Spence of Whisper Rock, both in Carefree, Arizona, won the $5,000 first-place prize.  The tournament, supported by VPAR Live Golf Scoring, also featured multiple contests and prizes. Full tournament results are available at PGALasVegas.com.

“The golf course was in great shape, and it was a fun format for everyone,” said Rogers. “The other playoff teams played great golf themselves, so we were fortunate to win.”

PGA Outdoor Demo Experience

Following the Pro-Pro Tournament, all event attendees were invited to test the latest equipment, technology, training aids and accessories at the PGA Outdoor Demo Experience at Cascata Golf Club. Leading companies such as Callaway Golf, Cobra Puma Golf, Ping, TaylorMade-adidas Golf, Tour Edge, Wilson and Yonex were among some 40 top equipment and technology companies showcasing their newest merchandise on the range, practice greens and in the clubhouse.  The fun and productive outdoor event also included a short-game instructional workshop by 2011 PGA Teacher of the Year Mike Malaska, contests and prizes, live music and a barbeque.

PGA Professional Rob McCoy of Waterford Golf Club in Nokomis, Fla., was among the attendees who enjoyed testing the latest golf clubs from major manufacturers and an assortment of putters on the practice putting greens at Cascata.  “The Las Vegas Show is more intimate and a great opportunity to test the equipment we will have in our shop early next year,” said McCoy. “We’re here to mix business with pleasure and this PGA show comes at a better time of year for us than the Orlando show. That’s our busy season in late January, so this fits our schedule comfortably.”

“This is the perfect time of year and the perfect place to see what’s new in equipment, apparel and everything else coming down the line,” agreed Sally Mahoney, PGA head professional at O’Donnell Golf Course in Palm Desert, California. “This lets us preview everything we’re bringing into our shop.”

PGA Fashion & Demo Experience – Exhibits

The PGA Fashion & Demo Experience opened on Tuesday, Aug. 18, with a mimosa toast and ribbon-cutting ceremony with PGA Worldwide Golf Exhibitions Vice President and General Manager Ed Several and PGA of America Chief Commercial Officer Jeff Price, who welcomed PGA Professionals, golf buyers and vendors.

“We are pleased that the re-launch of the PGA Fashion & Demo Experience has resonated with golf manufacturers and PGA Professionals who come from influential golf clubs and retail facilities around the world,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “The PGA Fashion & Demo Experience has become the ideal environment in the second half of the golf season for PGA Professionals and industry leaders to build business, test and preview the latest products and services, learn new strategies and share best practices among peers.”

More than 200 top companies and brands showcased the newest equipment and technology, plus the hottest fashion trends and accessory collections inside the cool, upscale setting of the Palazzo Ballroom inside the Venetian. Co-located with multiple Las Vegas Fashion Week trade shows, the PGA Fashion & Demo Experience also welcomed hundreds of apparel buyers from outside the golf industry to see the newest resort and golf lifestyle collections while networking with influential PGA Professionals and the top golf retailers from around the world.

Live Fashion Show & Opening Night Reception

One of the event’s most popular special programs, the Live Fashion Show, presented in 2015 by SWINGDISH, featured 17 apparel companies’ hottest fashions in a lively runway production in front of a standing-room only audience on Aug. 18.  The Live Fashion Show was followed by the event’s Opening Night Reception, also presented by SWINGDISH, on the Show floor with exhibits open through 7 p.m. for extended networking and buying hours.

“The fashion show on Tuesday evening was the best I have ever seen at a PGA Show. The models were great and it was nice to see the new fashions, especially the new fabrics and colors. It was a fun event,” said Sally Mahoney, PGA Head professional at O’Donnell Golf Course in Palm Desert, Calif.

“The show floor, the Live Fashion Show and the whole setup of the Demo Experience and special events were spectacular this year,” said Bo Preston, PGA Head Professional at Las Colinas Golf Club in Gilbert, Ariz. “I love the intimacy of the Las Vegas PGA Show. It’s easy to get around and you can spend a little more time with the companies you really need to see while finding new products from companies you haven’t known about before.”

PGA Education Conference

The PGA Education Conference, Aug. 17-19, added to the full schedule of the exhibits, demonstrations and special events at the PGA Fashion & Demo Experience with certification programs, more than 20 classroom seminars and a full-day player development workshop. David Donatucci, M.Ed., C.S.C.S and Owner/Director of The Florida Institute of Performance, presented the keynote “Developing Power and Maximizing Your Golf Performance” session to a full classroom.  PGA Professionals were able to take advantage of many educational offerings by industry experts in the areas of Leadership, Teaching & Coaching, Retail/Merchandising, Sales & Marketing and Player Development.

“The Education Conference was a perfect opportunity to hear what’s happening in the industry and pick up some MSR points,” said Robert Dugan, the PGA Head Professional at Bonita Bay in Bonita Springs, Fla. “There were some tremendous education presentations this year with topics I hadn’t covered before. I’m always impressed with the expertise of the education presenters, and it’s nice of them to share their best practices with us so we can use their experience to help build our careers.”

Top Buyers’ Choice Company & Best New Product of the New Product Showcase

The 2015 PGA Fashion & Demo Experience featured a New Product Showcase where buyers voted Sunsect, insect repellant plus sunscreen, as the most popular new product in the special display. Additionally, buyers voted Golfler, provider of an on-course food, beverage & equipment purchase app, as the best new exhibitor among the more than 50 new companies participating in the 2015 event.

PGA Professional Elliott McDonnell of Bonita Bay Club in Bonita Springs, Florida, brought a staff of six to Las Vegas after visiting the PGA Fashion & Demo Experience for the first time last year.   “Last year, we found six new companies that we did a lot of business with so this year we brought every major member of our staff,” said McDonnell. “The timing of the Las Vegas show is ideal for us. And, it’s a great opportunity to sit in on some education seminars and workshops and to meet with company representatives who don’t visit us personally in Florida.”

Additional Reports & 2016 PGA Show Events

A full event report is available at PGAMagazine.com; with daily reports at PGA.com and in Golf Channel news programming during Morning Drive and Golf Central (Aug. 19-22).  Additionally, all the action is covered extensively on PGA Golf Shows social media platforms, Facebook, Twitterand Instagram.

The PGA of America and PGA Worldwide Golf Exhibitions organize the PGA Fashion & Demo Experience in Las Vegas and the PGA Merchandise Show in Orlando. Plans are underway for the 2016 PGA Fashion & Demo Experience in Las Vegas, scheduled for Aug. 15-17, with additional details available at PGALasVegas.com. The 2016 PGA Merchandise Show will be held January 26-29, 2016, in Orlando, Fla. For more information visit PGAShow.com.


PGA Worldwide Golf Exhibitions/Media:  Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA Worldwide Golf Exhibitions/Exhibitor:  Alex Goodman, (203) 840-5641,agoodman@reedexpo.com
PGA of America/Media: Michael Abramowitz, (561) 389-4647, mabramowitz@pgahq.com

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